Nike Peg Turbo LEDs

08.04.2018

Video courtesy of Mo Daoud

In celebration of the new Peg Turbo running sneaker release, I worked with Hovercraft Studio to build out digital content for Nike's flagship store in Soho, NYC. My duties involved building custom video-to-DMX translation software that mapped looping video animations to a series of seven enormous segmented digit LED displays. Said LED digits were built by Bednark.

Video-to-DMX Mapping UI

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