Epic React Instant GO


Video courtesy of Mo Daoud

Nike released the Epic React - a super comfy running sneaker - and wanted to build a fun trialing experience that reinforced the qualities of the shoe. I worked with Hovercraft Studio to build a treadmill-powered video game that let participants try the sneakers in a fun, immersive environment, notably in front of a beautiful curved LED screen. By tapping into the high-quality treadmill's built-in speed sensor, we scrolled participants through four different 3d worlds while capturing their run with two video cameras mounted above. After the run, their personal footage was shown on the big screen and rendered into a takeaway video for maximum shareability. "Instant GO" is showing at the Nike Soho store from Feb 22 to late March, 2018. Use the Nike app to schedule your trial.

Instant Replay & Takeaway Video

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