Nike SOHO Air Max Screens

03.25.2017

Another great collaboration between Nike, Legwork and Hovercraft. Two transparent LCD screens in custom-fabricated motorized housing traversed a 35-foot wall of vintage Air Max sneakers, displaying custom looping animations to celebrate each design. The screens ran all day, every day at the Nike SOHO store between late March and June, 2017. This installation was part of the global launch of the Nike VaporMax shoe, Air Max Day 2017, and the 30th anniversary of Air Max.

Photos & video by Cacheflowe
Photos & video from @NikeNYC
Photos from Santy Wang
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