Nike The Grove - "We Are LA" mural

09.10.2015

Image courtesy of Nike

We Are LA

I built a piece of custom software that allowed the Denton-Cardew Design team to pointillize their design with a set of Nike and LA-inspired icons that were masterfully illustrated by my friends Celeste and Rob at Math Times Joy. The mural was printed 48' tall and installed on the 3-story glass elevator shaft at the brand new flagship Nike store in Los Angeles. Over 300,000 icons were printed at 0.65 inches to create the massive image. It serves as the largest of many in-store installation elements that tell the story of Nike and their athletes in LA. This was a really special project for me, and an incredible collaborative opportunity.

Nike went all out when it came it to opening its new West Coast flagship store, Nike The Grove. In case the name of the new store didn't tip you off, it's located in the famous Los Angeles outdoor mall, The Grove.

The new store stands three-stories high and was designed with L.A. athletes in mind. This inspiration can be seen in the store's product offerings, design, and workout classes. One of the most impressive parts of the store's design is the "We are L.A." mural, that spans across all three floors.

- Complex Mag

Image courtesy of Nike

Mural detail features LA-themed iconography, including an outline of California and the 405 freeway sign.

- Nike News

Image courtesy of Denton-Cardew Design
Image courtesy of Denton-Cardew Design

The mural features tributes to L.A.'s most well-known sports teams and stars, such as Kobe Bryant, Allyson Felix, and Ashton Eaton.

- Complex Mag

Image courtesy of Denton-Cardew Design
Image courtesy of Denton-Cardew Design

"We Are LA" mural spans all three floors and features thousands of icons reflecting Nike's heritage, including Kobe Bryant, local sports teams and California-centric imagery.

- Nike News

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