Play New

09.24.2021

As part of Nike's sposorship of the 2021 Chicago Marathon, their flagship store mixed the festivities with their "Play New" campaign. Beyond working on the overall campaign design, Hovercraft Studio was tasked with creating a dual-purpose interactive screen. The extra wide screen transitioned between a "Play New" campaign video loop and an interactive camera experience that mixed the campaign colors with a real-time video feed of visitors in the store. The result was an integrated moment for selfies, and a celebration of the historic marathon's return to Chicago.

On the 'gram

Visitor selfies

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