18 Moments of Greatness


During the dark days of Covid danger, Nike wanted to give visitors at their Soho, NYC store self-guided interactive timeline tour of LeBron's 18 signature sneakers and related moments from his illustrious career. I built a mobile site that was linked to from the digital displays at the Soho store, and gave visitors an illustrated timeline and AR-launchable 3d models to explore in the website or on the street.

Explore LeBron's iconic career highlights and see the shoes that made them possible in AR.

- Hovercraft Studio

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