Google Creative Lab - Roll It


Get your phone and computer together for a classic boardwalk game. Introducing Roll It, a new Chrome Experiment. Grab your phone, hold on tight, and roll a ball right onto your computer.

Produced by Google Creative Lab. Designed and developed by Legwork and Mode Set. Winner of FWA's SOTD, SOTM, MOTD and TCEA awards. Original press coverage from: Mashable, Engadget, Gizmodo, LA Times, FastCo, TheNextWeb, PC Mag, C-Net, AdWeek, Buzzfeed, Slate, Adobe and lots more, including this awesome news piece from a local Fox station.

We even did a live interview with Google on YouTube about the development process and wrote an article for

Thanks to Google Creative Lab for letting us build this magical experience.

Software development and recap video soundtrack by Cacheflowe.

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The Original Concept Pitch

Key Technologies: