Adapt BB @ HOI


Video courtesy of Hovercraft
Video excerpt courtesy of Mo Daoud

Working with my friends Hovercraft Studio for the Nike Adapt BB launch, I built a realtime digital layer on top of an in-store basketball court, using a slew of cameras, lighting, and other hardware to complete the 360-degree augmented environment. Generative graphics provided realtime data visualizations and positional awareness to enhance the basketball experience. Participants could also receive a custom-printed poster that was generated on-the-fly via tracking data from their trialing session.

The Environment

Key Technologies: