Own The City

Jordan asked Hovercraft Studio for an interactive audio-visual experience for their new flagship store in Los Angeles. I developed an audioreactive graphics system that combined collections of videos, images, and shaders to create a room-sized immersive branded VJ experience. When visitors weren't manually controlling the bank of extra effects with arcade buttons, beat detection and frequency-analysis algorithms created rhythm with the soundtrack by swapping media visual effects on its own. The soundtrack and visuals were rooted in Los Angeles themes.

The Room

On the 'gram

Installation

The Audioreactivity

The Visuals