Peg Turbo LEDs

In celebration of the new Peg Turbo running sneaker release, I worked with Hovercraft Studio to build out digital content for Nike's flagship store in Soho, NYC. My duties involved building custom video-to-DMX translation software that mapped looping video animations to a series of seven enormous segmented digit LED displays. Said LED digits were built by Bednark.

Images/video courtesy of Nike and Hovercraft

Video-to-DMX Mapping UI