18 Moments of Greatness
During the dark days of Covid danger, Nike wanted to give visitors at their Soho, NYC store self-guided interactive timeline tour of LeBron's 18 signature sneakers and related moments from his illustrious career. I built a mobile site that was linked to from the digital displays at the Soho store, and gave visitors an illustrated timeline and AR-launchable 3d models to explore in the website or on the street.
Explore LeBron's iconic career highlights and see the shoes that made them possible in AR.
- Hovercraft Studio