The Great Reset

01.06.2021

Contentious, Inc. asked me to build a looping animation from their static design, in order to promote IAB's upcoming virtual conference. The overarching theme of the conference is The Great Reset, in reference to the unprecendented times of pandemic and global change that we find ourselves in. The IAB team supplied a list of words that I programmatically cycled through, while landing upon "The Great Reset" in between supporting themes from the event. The animation was programmed with responsive sizing and placement, allowing for multiple layouts & sizes that were used on the event's website and IAB's social media feed.

The Website